Established Small Business Marketing Online Business

Description

Why am I selling?
This business was originally set up to consolidate my freelance work and provide a sandbox for me to become a better skilled digital strategist. I used this business to fine tune my SEO skills throughout the years, working endless hours optimizing content, experimenting with paid search and gaining a wealth of knowledge that has since enabled me to elevate my career and leapfrog traditional promotion timelines. However, the project gained so much traction that it’s a legitimate second job on top of my professional career and I have to make a choice. I’ve decided to move into a data science career path and leaving the branding/marketing part of my digital experience behind.
What are the plans/net revenue?
SEO/PPC and social plans are already built out with competitive pricing and significant margins. The plans are divided up in 3 tiers (local, regional and national) and are designed with the idea of taking a startup all the way to national level advertising. In essence, if a client where to start at the most basic of basic plans, there is a clear path for them to grow over time to the largest plan if they so choose.
The vast majority of the target market will fall into one of the lower 2 tiers. This model has much better retention rates than traditional agency model because it gives the clients the ability to set realistic goals and growth models with the support of a flexible marketing department. Overall, it clearly defines a path to success, which when given to entrepreneurs like small business owners, is much more rewarding to work towards rather than just paying an invoice each month and getting a Power Point report.
Each plan has a rollout task schedule covering 6 months’ worth of work. Six months is the recommended timeframe to space out SEO work in order to obtain organic growth KPIs. This gives LSEO the opportunity to set long term goals with the client as well as the ability to communicate realistic gains over a longer period of time (a.k.a. retention).
How does the work get done?
The work already has a team behind it via white label based in New York, NY. Costs are low, work quality is rock solid and agency account management is U.S. based.
The business requires light program oversight and the ability to communicate already developed SEM metrics to clients. Clients can access a comprehensive, real time update of campaigns, keyword rankings, social signals etc. in a client dashboard (included). This is what truly sets LSEO apart. Business owners are obsessed with their brand for good reason. So LSEO has the ability to show them how work LSEO is doing affects their digital footprint as a whole, which in turn promotes
self-service
. This self-service drives down time spent communicating to clients, essentially automating a lot of strategist communication and creates a relative hands off approach to running the business. All of the data needed to make this happen is automatically propagated by the vendor reporting tools, which utilizes APIs from Google Analytics/Webmaster and SEM Rush to name just a few. The dashboard costs /mo.
IF
there is no SEO plan attached to it. Thus, and additional service can be developed utilizing the dashboard as a SaaS service. Ideal market price point has been scoped at /mo.
Dashboard functionality rundown: localseoshop com / seo-dashboard
Take it for a spin via dashboard localseoshop com
UN + PW: LocalSEOShop (case sensitive)
Reporting
REPORTING IS AUTOMATED!! Anyone that has worked in digital knows that reporting is the most burdensome part of the job. With LSEO, all client reporting is automated via the dashboard which includes weekly keyword rankings, work reports, analytics reports and social/PPC reporting. The reports are emailed to client automatically as well as archived in the client facing dashboard for 24/7 access.
Automated Presale SEM Audits
The dashboard offers functionality that crawls a prospects’ website and delivers a comprehensive SEM audit within an hour. All you have to do is bring it to the pitch and know how to interpret the weakness of the audit and communicate which plan can address the client's needs based on their budget. From there you sign them up and get them started. It’s a very simple conversion process.
Email me for an example of the automated SEM/SEO pre-sale brand audit reports
Marketing Infrastructure
LSEO is currently targeting different areas of the country with geo-targeted landing pages (33) across 4 states, 3 major US cities and a ton of local neighborhood locations within each city. Targeted locations include Kentucky (Louisville), California (San Francisco), Utah (Salt Lake City, Park City). These are some of the most active small business communities in the country. Groundwork has been laid for expansion into Atlanta, Houston and Austin.
LSEO has an established Google Adwords Merchant Client Center (MCC). There is Adwords retargeting campaign attached to each geolocation page collecting data for a future branded PPC campaign. The geo location SEO strategy can be expanded rapidly at this point with the templates provided. View a complete list of geo-targeted locations:localseosho com / locations
Examples of currently geo targeted keywords:
Local SEO Services San Francisco
SEO Bay Area
SEO San Francisco
SEO Salt Lake City
Louisville SEO
Email me for the Onsite location + landing page matrix
Included: The agency has received a 0 Bing ads credit, which will be made available to the buyer.
Targeted Industries
Conversion funnels for certain industries have already been built out such as pest control marketing, automotive SEO, chiropractic marketing, law firm SEO and dental SEO. This list can be expanded but for now LSEO is marketing phrase match keywords to most of the cities LSEO is already ranking in organically with the support of the location based geo-targeted landing pages.
Examples of currently targeted industry keywords:
Automotive SEO San Francisco
Law Firm SEO Louisville
Dental SEO Marketing San Francisco
Digital Marketing Services
LSEO is set up to take on work from a wide variety of digital marketing services including management consulting, SEO, PPC, content strategy, email marketing etc. All services are capable of being outsourced with the exception of management consulting. This is a top tier service for providing strategy rather than  implementing a plan and needs no vendor support. Industry consulting fees at that level can start at 5/hr., so it’s more so just there in case the opportunity arises. It’s designed for medium sized business with large budgets, ideally with multiple franchise locations. View all services here localseoshop com / services
Other business oriented services from the vendor include:
Affiliate marketing (i.e. pay per lead)
Web + graphic design
Video production
Brand Health + Personality
Leads from the site have turned into paying customers. The business has a good online reputation as active social media engagement presence.
Social Media
Facebook- 941 likes
Twitter – 3,428 followers
LinkedIn – 67 followers
Google+ - 84 Followers
Brand Personality
Why all the orange? When considering color psychology for a brand, orange is the communication of energy, motion and activity. LSEO is designed to do business with motivated entrepreneurs who are constantly active with their ventures. Home Depot, the ultimate example of a self-motivated consumer base, also uses orange in its color scheme.
Financials
Reports consist of account receivables matched to outsourcing vendor account payables. Basically, if someone where to buy this company today and wanted to put no extra expense in to marketing or lead generation, these are the profits the buyer would see without lifting a finger. Operational expenses include:
Domain hosting (Bluehost)
800 call tracking number (/mo. provided by the vendor)
/mo. for LSEO to utilize the dashboard to track keyword progress and to track where calls to the business are coming from on the web.
Current accounts are aged on overage over a year. This income was generated by part time effort, even so far as having to turn away business because of time constraints. Given the available market share and the need for small businesses to work lean, there is no reason full time effort couldn’t double or triple sales within a calendar year.